Clearly, the proposition was not just to retail like other e-commerce players and be another “me too” in the market. With its unique strengths, operational model and customer segments, Durian required an approach that would suit their positioning.

We started with a 4 day intensive workshop with the key stakeholders and addressed several concerns like customer profiles, product proposition, brand positioning, revenue and operational model among others. What emerged out of this exercise was a rock-solid strategy to initiate Durian’s online presence.

Global Sisters is a not-for-profit that provides women with mentorship, business advice and an e-commerce platform to harness their potential and accelerate an idea into a thriving business. We gave this collective a look worthy of its inspiring social cause led with a brutally simple wordmark and journalistic photography.