Removery – designing the world’s leading laser tattoo removal service.
- Normanby Capital
Specialist healthcare investor Normanby Capital engaged Tobias to design a category-leading service for its US-based venture. Their goal was to build the world’s largest laser tattoo-removal company, establishing a blueprint for global scale. We took a strategic approach to end-to-end service design, combining contextual human-centred-design, quantitative research and co-design methods.