There is a strong cross-section of dedicated fans who love both Mtn Dew® and Game of Thrones. HBO challenged both fans & brands with the question “What Would You Do for the Throne?” We were willing to sacrifice everything: our brand, our name, and our iconic visual identity.
Stacy’s Rise Project 2019 LTO
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard-working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project.