ZERO PLASTIC LUNCHWARE

The design challenge was to improve on the previous Good Design Award-winning Smash Blue range, this time by removing plastic entirely. While environmental impact was a key driver, the core motivation came from growing evidence of microplastics leaching into food and accumulating in our bodies. Eliminating plastic from our components while boosting functionality meant rethinking the basics. Leak-proof, durable, microwave-safe, dishwasher-safe, stackable, with clear visibility of contents and flexible compartments. This range had to perform in real kitchens, without compromise. Balancing material limitations with usability, manufacturing feasibility, and everyday practicality was a challenge.

Development began with a specially engineered, microwave-safe stainless steel base, durable, stain-resistant, and easy to clean. Consumers can also opt for a ceramic-lined version, an ultra-smooth surface for effortless cleaning. Replacing Tritan lids with tempered glass introduced challenges in sealing and supplier integration. The solution: encasing the glass in a multi-function silicone border. It forms a leak-proof seal, expels air without the need for a manual valve, cushions the glass, and enables stable stacking. Built-in dividers were replaced with removable silicone compartments, providing flexible food separation and easy reheating. Every element was rethought to improve performance, safety, and real-life usability.

The shift to Zero Plastic solutions in a category traditionally dominated by plastic is a direct response to growing consumer concern. Families are becoming more aware of the health and environmental risks associated with microplastics, and they are demanding safer, longer-lasting alternatives. This range gives them that option without compromising performance. Commercially, global retail partners have embraced the product evolution, recognising its relevance and shelf appeal in a changing market. Environmentally, eliminating plastic from both components significantly reduces plastic waste and long-term landfill impact. Societally, it is helping normalise the idea that plastic-free lunchware is the new standard.

Built around performance-first, plastic-free design. At its core is a specially engineered, microwave-safe stainless steel base: durable, stain-resistant, and easy to clean. It handles everyday meals without discolouration or odour retention and now features a premium high-polish finish for added visual appeal. Consumers can also opt for a ceramic-lined version, offering effortless cleaning and enhanced resistance to odour. The lid is made from tempered glass, permanently encased in a food-grade silicone border to solve sealing and durability challenges. This clever component performs multiple roles. It creates a secure, leak-proof seal, protects the glass from knocks, prevents slipping during stacking, and expels excess air automatically when closed, removing the need for a manual valve. The switch from built-in dividers to removable, flexible silicone compartments allows for food separation, portion control, and the ability to microwave only part of a meal. All components are dishwasher safe and stack neatly, supporting compact storage, fridge organisation, and home meal prep. Each design detail was guided by customer feedback, performance testing, and a commitment to eliminating plastic without compromise. The result is a product clean in form and function, meeting the needs of health-conscious families and food lovers alike.