West Coast Tasmania

-
2020
-
Communication
Branding and Identity
Designed By:
The West Coast of Tasmania identity reframes its harsh conditions and perceived weaknesses as compelling provocations and anecdotes. The open source brand system enables each town, local business and community organisation to tell their own stories – combining to collectively shape a cohesive identity for the region.

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer, PHOTOGRAPHER: Ollie Khedun, AERIAL DP: Hayden Griffiths

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer, PHOTOGRAPHER: Ollie Khedun, AERIAL DP: Hayden Griffiths

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer

Image: ILLUSTRATOR: Marco Palmieri, TYPOGRAPHER: Mathieu Reguer, PHOTOGRAPHER: Ollie Khedun, AERIAL DP: Hayden Griffiths