Walk Into Luxury

  • 2021

  • Digital
    Web Design and Development

Designed By:

Commissioned By:

Walk Into Luxury

Designed In:


Walk Into Luxury is an award-winning luxury travel tour operator specialising in exceptional boutique experiences across Australia. With international travel at a standstill due to the COVID-19 pandemic, Walk Into Luxury turned to Spicy Web to refine their brand and website to drive greater brand awareness and lead generation.

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  • In early 2020, with the travel industry at a standstill due to the ongoing pandemic, Walk Into Luxury began planning for a post-Covid-19 world where international travel is all but off the table. They saw a unique opportunity to expand their existing successful WA-based travel offering, to attract customers from all across Australia, soon to be hungry for unforgettable local travel experiences. They engaged Spicy Web as an integrated digital partner, to guide and execute the communication and marketing of this expanded business model.

  • With their existing branding and collateral very much specific to Western Australia, our first task was to rethink how their brand communicated, ensuring a clear and engaging message, and renewed with a more refined and contemporary stylistic approach. The resulting brand development strategically positions Walk Into Luxury as a unique luxury travel brand that showcases their breadth and quality of offering. Alongside the brand refresh, we designed and developed a completely revamped custom website that more effectively communicates their products, and provides a highly automated approach to lead and enquiry management with a custom integration into their internal CRM database.

  • The design and website work coincided with a complete revamp of their online marketing efforts. In less than six months since the new website launch, Walk Into Luxury has seen an incredible 358% conversion uplift - accelerating their growth as Australia's premier luxury tour operator.

  • "I cannot recommend the team at Spicy Web highly enough. (They) made the process of designing our new website enjoyable and we could not be more thrilled with the result" - Nikki King, Managing Director, Walk Into Luxury