• 2017

  • Product
    Housewares and Objects

Designed By:

  • Joshua Grabovic

Commissioned By:

Grab Product Development

Designed In:


A beautifully designed, modular blind bracket cover aimed at improving the aesthetic of conventional roller blinds. We wanted to create something that was easy to install, reduced waste and most of all added that perfect finishing touch to your greatest asset – your home.

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  • Velo - translates from Latin; to hide, conceal or cover up. Face fit type roller blind installations are the preferred installation for blocking out the maximum amount of sunlight but this method leaves unsightly brackets and mechanisms exposed. Velo brings a new level of luxury and simplicity which greatly improves the aesthetic of this mounting method without the need for expensive pelmets. Finished in satin silver to complement the anodised aluminium base rails, Velo seamlessly blends into its environment. It's minimalist lines and soft curves enhance the overall appearance of the roller blind and provide a complete look.

  • Roller blinds have a roller chain that can be installed either side of the blind. This posed a problem as we didn't want to include a left and right hand roller chain cover in each pack as this increased waste and added cost. The unique modular design allows the single chain bracket cover to convert from left to right in a single "snap in" operation. This reduces waste and ensures that any roller blind installation is covered.

  • After much consultation with industry it was discovered that majority of the major blind manufactures use metal brackets. Velo took full advantage of this by using high quality rare earth magnets to simply and easily attach to the metal bracket.

  • Velo was grated an innovation patent for it's unique construction and modular design.