UltimateCare 900 Front-Load Range

At Electrolux, our belief is simple: looking after your clothes should be effortless. That’s why we approach user experience through the lens of human-centric Scandinavian design. This keeps the needs of the user at the centre of every decision we make. We call this design philosophy Human Touch, and it drives everything that we do. Consumers throw away almost 70% of their clothes due to irreversible damage related to washing and drying. Clothing is increasingly consumable. Our aim is to increase awareness of more sustainable laundry care to promote better behaviours while connecting seamlessly to product benefits and features.

The UltimateCare laundry front load washer and dryer duo work hard to protect the environment through energy and water efficiency, but at the end of the day, it’s about delivering real value to our consumers by preserving fabrics and simplifying chores, so they can get on with life instead of getting on with the laundry. You can also enjoy complete connected control of your wash with the Electrolux Life App. Get expert advice from our Stain Guide, schedule your laundry based on the weather forecast, and use the Care Advisor to send the best programs to the machine.

Every year, millions of tons of clothes that are in good condition are thrown away completely unnecessarily. How we take care of our clothes has a big impact on our environment and reducing clothing waste is something we can do here and now. That is why we can further contribute to more sustainable laundry practices by incorporating innovative solutions that increase laundry efficiency and improve garment care. Our HumanTouch design philosophy revolves around enhancing day-to-day living and setting a new benchmark in ease-of-use and efficiency. We think about laundry a lot, so that our customers don’t have to.

At Electrolux, sustainability isn't an afterthought or an addon, and our strategy reflects this. Sustainability is an integral part of everything we do, from gathering consumer insights, developing products, sourcing, supply chain and production, branding and marketing, and how the consumer experiences our products and connects with us in a long-term relationship. Electrolux’s Make it Last campaign is a global message platform that embodies our goal to make clothes last twice as long with half of the environmental impact. It taps into a deep consumer need to elevate the importance of more environmentally friendly laundry care. As we improve your home life, we seek to inspire change — by combining Swedish efficiency with innovative solutions, we aim to shape a more sustainable world.