TWOOBS

Fast fashion is an environmental disaster. Among the environmental impacts of fast fashion are the depletion of non-renewable sources, emission of greenhouse gases & the use of massive amounts of water & energy. The fashion industry was responsible for 8-10% of global carbon emissions in 2019 - more than all international flights & maritime shipping combined. 20.5 billion pairs of shoes were manufactured in 2020, & approximately 90% of all shoes manufactured will end up in landfill. Shoes in landfill take 30 - 40 years to decompose. Ethylene Vinyl Acetate, used in most running shoes, can live in landfill for as long as 1000 years. Yikes.

TWOOBS is replacing the current fast fashion culture of over-production & over-consumption with an innovate approach to footwear. TWOOBS sandals are crafted from recycled PU&Lycra, created from 80% post-consumer waste like plastics & fishing nets. Their outsoles contain 51% carbon-absorbing sugarcane, sustainably sourced in Brazil, made using rainwater rather than irrigation. "Thingys" are the brand's unique solution to transform shoes into a totally different product without buying a new pair. Majority of materials & production are within under a 100km radius, & all carbon is offset. The brand has created a closed-loop solution, turning old shoes into warehousing mats that can be repeatedly recycled.

CO2 Offset: 260,690Lbs, equivalent to 166,848 trees saved. Every kg of sugar plastic captures & stores approximately 2kg CO2. 10,000 satchels avoided landfill from going satchel-free. 1500 pairs of shoes saved from landfill (Program is 1.5 years old, estimated to be over 20,000 in 5 years). 500 "Thingys" sold saving additional shoe purchases (Launched November 2021, predicted 2000 units by end 2022). 176% sales growth since relaunching environmental focus - TWOOBS uses its for-profit model to demonstrate viability of ethical business. Versatility in design means that for every 1 pair of TWOOBS bought the customer may have otherwise bought 3-4 pairs.

TWOOBS is on a mission to lessen fashion's impact on the planet, by empowering style-lovers to become changemakers. They do this through crafting thoughtful product, creating community & positive education. A big part of the brand's impact is through the conversations it ignites around the environment with its 40,000+ social media following, educating people on conscious consumerism & general more sustainable living, with fun, positive, & enlightening content. This includes Hey TWOOBS! Podcast releasing weekly episodes tackling tough environmental & fashion questions. TWOOBS is a public advocate for environmentally-focused fashion & conscious consumerism, featuring in recent media such as a segment on The Project and Australian Financial Review. It has also created customer demand for better products, educating consumers on how to spot greenwashing, & write to brands & ask them to do better. 68% of customers surveyed said TWOOBS' conscious messaging & education made them reconsider a purchase from another brand. 69% said TWOOBS' "buy less" messaging stopped them from buying a new pair of TWOOBS, 86% of which said they'll buy TWOOBS when they do need new shoes. TWOOBS is known for its limited-run collaborations with likeminded brands that sell out in a matter of hours, including with First Nations artist collective Cungelella Art.