TrailsWA

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  • 2022

  • Digital

Designed By:

  • Daniel Moore
  • Kristy Ford
  • Matt Boddy
  • Ross Pearson
  • Daniel Brouse

Commissioned By:

TrailsWA

Designed In:

Australia

Trails WA provide advocacy and support to ensure that WA’s unique trail network is well maintained, and to promote awareness and encourage the use of the network. A new website platform was required to support these goals, with a great user experience.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • To provide a user experience that would feel simple, delightful and engaging, across a vast array of trails and other content. The new website should promote ease of use as well as a sense of discovery, providing a platform for users to find core trail information, save trails and use them offline.

  • The new TrailsWA website promotes a high level of accessibility, with users being able to quickly navigate or search their favourite trails, browse large areas of the state via map, or discover new trails by criteria. While the platform is incredibly large, the experience feels simple and promotes trail discovery throughout. By combining the TrailsWA brand and the beauty of WA, the new website is highly functional and inspiring, encouraging its audience to go out and explore amazing places throughout the state.

  • The focus of the new TrailsWA website is to encourage visitors to get outdoors and explore WA. The design promotes discovery, and helps anyone of any skill level or background to find suitable trails for them to explore. Users can register an account to favourite trails, collect badges for completing trails and share their experiences with other trail goers. Additional "Trail Towns" are promoted as key destinations, which includes local business promotion and encourages supporter donations.

  • The platform includes numerous custom features: – Custom administrator area for Trail managers to manage and add new trails, user content and notifications – User accounts that allows for reviews, photo sharing, Trail favouriting and gamification – Bespoke map filtering – Offline mode to use the website while navigating trails – Trail discovery pages – Trail destinations – News & Events – Donate to TrailsWA, individual trails, destinations or management