The strap collection, a new classic – durable and elegant.

good-design-award_winner_rgb_blk_logo

  • 2020

  • Product
    Furniture and Lighting

Designed By:

  • Alexander Lotersztain
  • Studio Derlot

Commissioned By:

Alexander Lotersztain

Studio Derlot

Designed In:

Australia

Strap is a collection of outdoor furniture inspired by designer Alexander Lotersztain’s childhood memories of sun loungers at his local pool. Manufactured in Melbourne, Australia, the collection features eleven robust seating elements that includes stackable chairs, armchairs, stools, benches and loungers.


view website

Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
Image: Florian Groehn
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE

  • The collection responds to a growing need for public spaces; such as university campuses, green commercial spaces and hospitality venues, to respond to, and provide, a sturdy solution for the active “third place” in urban environments – a versatile and adaptable collection of loose furniture that enhances social environments by giving people opportunities to meet and socialize.

  • The collections form and materiality; a homage to the 70’s designs from which it takes inspiration, is communicated through 'straps' of steel; or Aluminium, wrapped around a frame. This practical design minimised visible welds giving the collection a balance of strength and visual appeal. By working closely with manufacturers, a collection was created that is cost effective to manufacture and provided young trainees with the opportunity to gain experience - the collections hidden welds don’t require a skilled welder or the associated costs of their time. The collection achieves balance between market appeal, price point and growth opportunities for local manufacturers.

  • Strap; durable, sturdy and elegant, is a collection of outdoor seating that offers an ergonomic, visually appealing and competitively priced alternative to outdoor furniture currently on the market. The collections restrained and cleverly resolved manufacturing process results in a minimal aesthetic, a new classic – timeless design inline with the Brand’s values. The collection suggests a wide range of applications both commercial and domestic, interior and exterior.

  • To coincide with the collections launch, Alexander and long-time friend, collaborator and photographer, Florian Groehn, journeyed through outback Australia to shoot the collection on location. The road trip; showcasing this beautiful corner of the country and the people who call it home, not only provided a stunning backdrop for which to photograph the collection – a new Australian classic, but also gave studio Derlot an opportunity to play a role in bringing awareness of the the severity of drought that is affecting large parts of Australia.