IHearYou® is the world’s first hearing aid solution that enables users to easily tune their acoustic preferences themselves, instead of an audiologist. The modern, attractive hearing system uses a Bluetooth enabled programmer to connect hearing aids to a smartphone application users use to adjust their settings. In Australia, more than 4 million people have hearing loss and many risk physical, cognitive and mental health issues by not addressing it. IHearYou® removes barriers that prevent people from obtaining hearing aids, like cost, distance and stigma. It also eliminates the major industry problem of unsatisfactory tuning by audiologists, ensuring what a user hears is exactly right for their needs.