The Bloom

  • 2020

  • Product
    Consumer Electronics

Designed By:

  • Haoxiang Hu
  • Kan Song
  • Xiang Luo
  • Liting Yang
  • Yu Wei

Commissioned By:


Designed In:


The bloom is a toothbrush sanitizer design that is built to carry up to four toothbrushes or two brush along with a shaver and an LCD screen with working info. This option is great for the whole family because it can clean multiple toothbrushes at once.

  • MORE
  • The toothbrush sanitizer is a typical product in the current market. It looks heavy and not good looking because of its mechanical requirement which includes: enough placement for brush head, a space for UVC light, long-lasting battery size. Some of them suited to Sonicare toothbrushes while some cannot accept manual toothbrushes. A boring shape can not fit into modern interior design.

  • It follows a neat and organic design that keeps all toothbrushes in an upright position and looks not that heavily. A unique appearance design for sanitizer, a transparent ABS will help people to put on toothbrushes clearly together with the guider symbol. The bloom is also inspired by the classic “Bankers” Desk or table lamp with cure shape and “obsession” manual sterilize pull switch. That will easily fit into modern interior design and come with the best user experience.

  • Oral bacteria can cause a number of dental health hazards, ranging from the not-so-serious to those that can make you ill. Some of the infections resulting from oral bacteria include gingivitis, periodontal disease, oral thrush, herpes, canker sores, and herpangina. A pull switch will also encourage people to use more.

  • Compare to other products in the current market, toothbrush sanitizer looks boring and heavily. The bloom is designed to fit into modern interior design, the pull switch is like a second nature that will also help people to uses UVC to destroy germs and bacteria. As we all know, Ultraviolet rays are known to be harmful to the human eye, especially when children look up from the lowest. Therefore, we specially designed the UVC bulb in front plus photochromic material which can better protect family members and children's eyes from harm