Sway Lamp

Design a lamp suitable to be placed anywhere, in any room, inside or out. Be inventive in thinking. Be innovative and unexpected. Be playful and interactive. Be bound by Pen's design ethos to deliver something timeless, of quality and that is relevant to customer's needs. And, do all this with accessibility in mind, the end-game to provide a value proposition for the buyer.

The initial intention was to design a lamp that was incredibly simple in its appearance. Something that would have a presence if purely used as a static image, however Pen knew collaborating with Nick would deliver more. The initial sketch looked similar to how a six-year-old might draw a “dumbbell” and it was playfully discussed how this might 'topple over'. This was the birth of Sway. The result has been an innovative home appliance that brings fluid motion, unique user interaction, ease of use and integration into modern living to what is normally an unremarkable appliance.

Sway is a product which integrates naturally into the space for which its designed. As it is cordless and re-chargeable, it can be used in outdoor as well as interior settings, making it versatile as well as decorative. The lamp is turned on or off by a soft-touch simple tap, and offers 5-colour variations of white light making it applicable to any space. This mobility and share-ability, a deliberate Made by Pen design strategy to add value and flexibility to products, increases Sway's appeal and utility for modern homeowners and interior decorators.

Mood lighting Provision of 5-light settings from warm low to natural bright, with the tap of the hand you can adjust the light-setting to complement your mood. With its smart technology, Sway will automatically return to your last setting when you next 'tap' it on. Worldwide standards The Pen team worked with designers, manufacturers, engineers, and testers to achieve an award-winning design that meets all relevant Australian and EU regulations for lamp design, both inside and out. Proudly Australian engineered, Sway has multi-country adapters to make it easier to use the innovative Sway regardless of where in the world you happen to live. International recognition Sway has also been awarded as a finalist in the NYCx design awards 2018 and category winner in IDA*ADCA Design Excellence Awards 2018 for the floor lamp category.