STUBBORN® Craft Fountain

  • 2016

  • Product
    Commercial and Industrial

Designed By:

Commissioned By:

PepsiCo

Designed In:

USA

STUBBORN® Craft Fountain is a sleek, modern machine that celebrates craft and heritage without being retro and nostalgic. This fountain is rooted in the artisanal brand identity of STUBBORN SODA®, which is all about doing things the right way, even if it’s the hard way—because it tastes better.


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  • CHALLENGE
  • SOLUTION

  • STUBBORN SODA® is a high-quality line of soft drinks sweetened with fair trade cane sugar containing no high-fructose corn syrup. STUBBORN® Craft Fountain dispenses these products as well as Caleb's Draft and IZZE Twizt via a unique pouring experience with pull-lever tap handles inspired by craft beer and vintage soda units. Similar to how a bartender pours a beer, the consumer now uses two hands to pour their drink while manipulating the angle of the cup to control the amount of foam to suit their personal tastes.

  • STUBBORN® Craft Fountain is a sleek, modern machine that celebrates craft and heritage without being retro and nostalgic. The design language translates brand values like quality and craftsmanship in its use of colors, materials and finishes. Visual cues of gleaming steel and dark wood reference a commitment to artisanal processes. The main focus point in the consumer journey is using elegant levers to manually dispense soda, giving them a pleasant experience that sets the STUBBORN® brand apart and reinforces its ethos.