Southern Timber Floors

Southern Timber Floors needed a digital platform that reflected their growing reputation as a premium timber flooring provider. The challenge was to design a site that balanced refined aesthetics with practical functionality, serving both as a product showcase and a resource hub. The site had to appeal to visually driven audiences—particularly interior designers and architects—while presenting a wide range of products and services in a clear and compelling way. It also needed to support customer journeys from discovery to enquiry, encouraging meaningful engagement with the brand and positioning Southern Timber Floors as a leader in their field.

We designed and developed a bespoke website that marries elegance with performance, tailored to the expectations of a design-conscious audience. The site features a contemporary visual language, intuitive navigation, and a modular product showcase that allows visitors to explore timber options with ease. Product pages combine high-end imagery with technical specifications, while a project portfolio links real-world applications to specific flooring choices—creating a seamless connection between inspiration and decision-making. Clear calls to action encourage requests and enquiries, while downloadable catalogues and guides provide added value. The result is a site that is as polished as the brand it represents.

The new website has repositioned Southern Timber Floors as a go-to provider in the competitive southeast Melbourne market. With a clear, refined structure and enhanced visual storytelling, the platform has significantly increased customer engagement and elevated the brand’s professional credibility. The integrated product-to-project showcase has empowered architects and designers to envision flooring solutions in context, driving higher-quality leads. From a business perspective, the site has become a powerful marketing asset, supporting growth and reinforcing trust with both new and existing clients. It’s a transformation that not only looks beautiful—but works beautifully, too.

- Premium visual identity: A clean, contemporary design aligned with the expectations of architects and designers. - Dynamic product showcase: Modular architecture allows users to browse a wide range of timber products intuitively. - Portfolio integration: Projects are directly linked to featured products, offering visual inspiration and real-world context. - User journey optimisation: Clear, consistent calls to action encourage sample requests, enquiries, and deeper engagement. - Technical resources: Downloadable catalogues, design guides, and specifications support industry professionals in their workflows. - Mobile-first experience: Fully responsive design ensures the experience is seamless across devices. - Optimised performance: Fast-loading pages and SEO-friendly structure to support discoverability and traffic growth. - Future scalability: Built on a flexible CMS for easy updates and content expansion as the business grows.