South East Queensland Food Trails

The SEQ Food Trails website responds to the challenge of connecting tourists and locals with Southeast Queensland’s rich culinary scene. In the competitive web development category, this project excels by integrating advanced digital design with practical functionality, offering a comprehensive, user-friendly platform that promotes regional economic growth. It features innovative mapping tools that allow users to customise food itineraries based on personal preferences, dietary needs and desired experience, enhancing the user experience and supporting local businesses without imposing costs on them, thereby fostering a sustainable food tourism ecosystem.

The SEQ Food Trails website was developed to seamlessly link users with Southeast Queensland’s culinary diversity through an accessible, dynamic platform. The solution integrates advanced mapping technologies and user-friendly interfaces, enabling personalised food trail creation that caters to diverse dietary needs and preferences. A pivotal design moment was integrating AI-driven recommendations, ensuring a personalised user experience. Challenges included balancing diverse stakeholder inputs and ensuring seamless functionality across various devices, which was achieved through iterative testing and user feedback loops, leading to a robust platform that supports regional economic and social outcomes.

The SEQ Food Trails website has the opportunity to profoundly influence the regional economy by promoting local businesses at no cost, boosting local, interstate and international tourism. It delivers business listings as ”trade-ready,” enhancing the platform’s utility for forward-booking opportunities from global visitors. The integrated mapping and itinerary features transform the site into a comprehensive trade-ready product, catering to both local food enthusiasts and international tourists. This development not only fosters economic growth but also supports sustainable tourism practices and strengthens community ties by showcasing Southeast Queensland’s diverse culinary heritage.

The SEQ Food Trails website incorporates several innovative design features to enhance user experience and functionality. These include an AI-driven personalisation engine that tailors recommendations based on user preferences and dietary needs, ensuring a highly customised browsing experience. The platform also offers trade-ready business listings, making it a valuable tool for both local and international tourism markets. Key design elements also include integrated mapping and dynamic itinerary tools that allow users to effortlessly create and customise food trails. This streamlined, user-friendly interface supports forward-booking capabilities, promoting Southeast Queensland as a prime culinary destination globally.