Samsung The Freestyle

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  • 2022

  • Product

Designed By:

  • Samsung Electronics

Commissioned By:

Samsung Electronics

Designed In:

Korea, Republic of

Samsung’s The Freestyle is a portable, powerful, and simple projector that creates an instant big screen wherever you are. Offering up to 100 inches of crystal-clear picture quality and an inbuilt 360° speakers for immersive sound quality . The Freestyle is an easy-to-use big screen Smart TV without the set-up stress.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Since the pandemic, the importance of TV, as well as consumers watching experience, has expanded and changed. Samsung identified a strong trend in consumers wanting bigger screen TVs without the challenge or stress of a big screen set up. Consumers had a desire to take their entertainment anywhere, anytime in or outside of the home. There was also the challenge of easily accessing content, Smart capabilities and simple set ups when it comes to projectors. Samsung’s The Freestyle responds to the growing demand to have an easily movable incredible Smart TV whether it is inside or outside the home.

  • Coming with all major streaming services inbuilt, The Freestyle makes the perfect addition to any home or holiday. Offering up to 100 inches of brilliant picture quality that has been optimised for brightness, colour and tone to maximise the users viewing experience1. With automated image straightening, scaling, levelling and focus, all the user needs to do is decide where and what to watch. The Freestyle’s also offers a superior audio experience with a powerful 360° speaker. It’s also easily portable weighing only 780 grams and connects to an external battery pack with the USB-C cable for portable usage.

  • The Freestyle is a portable projector in a small package, offering big screen viewing anywhere, anytime. With the 180° cradle design up to 100 inches of screen is available to be projected onto any surface. The Freestyle can save space and provide an additional TV to a household or in room. The Freestyle helps users take a large screen where they couldn’t before, offering an immersive cinema experience while travelling or camping. As part of Samsung’s sustainability initiatives, The Freestyle is packaged with the environment in mind by minimising waste in its packaging and making it more convenient to recycle.

  • To further enhance The Freestyle’s offer and appeal, Samsung also included the following game-changing features: Mobile Mirroring - The Freestyle offers the Samsung Smart experience with no additional devices needed to unlock a world of content. Mobile Mirroring allows users to share their favourite videos, photos, games, and music. Simply tap Samsung smartphone anywhere on The Freestyle to mirror content to the screen or stream content straight from a phone with the SmartThings app for Android and iOS, or AirPlay2 for Apple devices. Ambient Mode – The Samsung Freestyle can transform a space into whatever the user wants. With over 20 custom lighting options and visual effects or the ability to stream photos, The Freestyle can instantly transform the ambience of any room, whether that is for meditating or throwing a party. 180˚ Dynamic Angle - From the floor to the wall to the ceiling, transform virtually any surface into a screen. The inbuilt stand rotates 180° to give users maximum flexibility and control to just tilt and go. With auto levelling and auto focus to offer a clear, consistent picture wherever its projected, even if its placed on a tilted surface.