Samsung The Frame TV

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  • 2021

  • Product
    Consumer Electronics

Designed By:

  • Samsung Electronics

Commissioned By:

Samsung Electronics Australia

Designed In:

Korea, Republic of

Samsung’s The Frame has revolutionised how we envision the role of the TV, transforming from a Smart TV into a stunning work of art. The 2021 iteration builds on this legacy by combining design and technology for those wanting to blend their TV with the room decor.


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  • As households look for larger TV screens in their home and across multiple rooms, Samsung wanted to create a TV that offers pristine picture quality, but also blends and compliments the décor of the space. Creating a TV that didn't look TV, but one that offers personalisation and multiple use options. It's from these insights The Frame was born, designed for those looking to blend their TV in their décor.

  • A TV that turns into a design piece. Through the innovative Art Mode, the once traditional looking TV now transforms into a beautiful piece of art at the press of a button. Combine with a 40% slimmer bezel profile, customisable frame options (brick red, teak, white and brown) to emulate the aesthetics of a framed piece of art along with access to The Samsung Art Store which offers over 1,400 pieces from world-renowned galleries The Frame offers flexible design to elevates any space and disguise the big black box on the wall.

  • The Frame uniquely transforms your room, turn it on and enjoy your favourite shows in stunning QLED 4K quality or switch to Art Mode and enjoy a digital art gallery in your home from the world-class collection available on The Store. The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. Customise your look with a range of different coloured frame options that beautifully complement any space. With the Slim Fit Wall Mount, easily hang The Frame flush against the wall, to look just like a real picture frame.

  • Solar Cell Remote - First-of-its-kind innovative Solar Cell remote, partially made with recycled plastic and rechargeable through indoor light or USB, removing the need for batteries. One Clear Cable - Minimises clutter and uses a single cable to connect your TV to various sources, including power. The result is a seamless surface that hides cables and integrates beautifully into your home. Stand options - Think beyond the walls. Put The Frame anywhere you like with various TV stand options available that match you and the style of your interior. Also comes with the option adjust the TV stand height to fit a soundbar cleanly underneath Reuse and recycle with Samsung Eco-Packaging - Unlock your creative side and upcycle The Frame's packaging into a nightstand, a cathouse, a magazine stand and more. World-class art collection - Choose from artworks already built in, add your own cherished memories, or access hundreds of artworks from world renowned galleries via The Samsung Art Store.