Samsung S95D OLED 4K Smart TV

Conventional tech wisdom has advised consumers create dark environments to enjoy their favourite content when watching on an OLED TV due to the mechanisms behind the technology limiting brightness. However, this may mean compromising on the entire design of a living room to accommodate picture quality, especially given the harsh Australian sun. In releasing the S95D range, Samsung is challenging that idea and helping Australians avoid that compromise.

Samsung’s new OLED Anti-Glare Technology is OLED Glare Free Certified and was specifically designed for the S95D[4]. It helps preserve colour accuracy and helps reduce reflections while maintaining image sharpness to ensure an immersive viewing experience, even in brightly lit rooms. The OLED-optimised, low-reflection coating helps to overcome the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern. This technology is paired with the suite of premium AV features Australians have come to love about Samsung TVs like the Infinity One design, AI Upscaling[5] and True Dolby Atmos[6].

Samsung’s research shows 45% of Australians say the living room is their favourite in the house, with the average person spending 3-5 hours in there each day[7]. Unsurprisingly, the TV is central to this experience with 4 in 5 (79%) Australians enjoying ‘me time’ through bingeing shows and gaming, and 47% watching sports with friends and family[8]. The S95D combines innovation with beautiful design to ensure that however you spend your time in the hub of the home, you don’t have to compromise on a richly cinematic home entertainment experience.

The S95D range features: • OLED Anti-Glare: Enjoy your favourite entertainment without closing the blinds, anti-glare technology helps to reduce glare from external light sources[9]. • Infinity One Design: At just 11.2mm in depth, draw your eye straight to the action. The S95D delivers streamlined entertainment and blend seamlessly into virtually any space. • Samsung OLED Technology: Utilising over 8 million self-illuminating pixels consisting of three subpixels, with no white subpixels in sight. The Samsung OLED is intensely cinematic[10]. • True Dolby Atmos 4.2.2ch Sound: Enjoy an immersive multi-directional sound experience, right in your own home. A 70W 4.2.2 channel sound system featuring built-in up, down and side-firing speakers with True Dolby Atmos support delivers larger-than-life audio experiences[11]. • Quantum HDR OLED Pro: Enjoy a majestic viewing experience up to 70% brighter than OLED HDR+[12]. Every pixel works in sync to create richer contrast, brighter brights and deeper blacks. • 4K AI Upscaling powered by NQ4 AI Gen2 Processor: Enjoy one of Samsung’s best 4K picture performances. Using AI neural networks, the S95D upscales your favourite content to help it look its best[13]. • Gaming Hub: Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required[14].