Samsung Family Hub 5.0

  • 2020

  • Product
    Domestic Appliances

Designed By:

  • Samsung Electronics
  • Samsung Electronics

Commissioned By:

Samsung Electronics

Designed In:

Korea, Republic of

Samsung’s smart fridge, the Family HubTM, is designed with Australian kitchens in mind and now comes in a two-door style. With a touch-screen and smart-enabled functionalities, it is one of the most advanced fridges available in market yet and sets a new standard for innovation and style in the kitchen.

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  • With Family HubTM currently only available in French door style, the team wanted to offer it in other configurations to make it accessible to more Australian homes – both in cost and dimensions. They wanted to create a stylish, innovative appliance that uses enhanced AI to help with food management and make it easier for busy families to stay connected and organised. They wanted to add functionalities that reflect how Australians live with access to more apps, help minimise food waste, stay connected and more. They wanted to develop a smart fridge that acts as the Hub of Australian smart home.

  • Samsung extended the great minimal aesthetics of the side-by-side fridge with modern finishes to design the most budget-premium version of Family HubTM yet. With no compromise to the smart features available on the more expensive French door style Family HubTM fridges, Samsung has introduced category innovation by offering the first smart fridge in the side-by-side segment in Australia. This includes integrating a Wi-Fi-enabled, 21.5-inch screen on the body of the fridge while using dimensions that fit under most standard Australian kitchen bulkheads, making it suitable for both rental and renovated kitchens.

  • By introducing 2-door Family HubTM, Samsung has brought innovation to the Australian smart fridge category. This new model is Samsung’s most affordable Family HubTM yet, making it possible for more Australian families to either begin or grow their “connected home” of the future. More families can now employ better food management, stay organised and connected with their family, be entertained while spending time in the kitchen and even operate other connected home appliance devises, using advanced AI.

  • In addition to smart functions, the new 2-door Family HubTM fridge features Samsung’s advanced cooling technology, Twin Cooling Plus, which helps keep food fresher for longer while minimising the mixing of odours1. It also features SpaceMax TechnologyTM, high-efficiency internal insulation that helps create thin internal walls to make more space inside without increasing external dimensions2. Power Cool and Power Freeze functions allows for users to urgently chill or freeze something. Keeping with the premium look of this fridge, it also comes with a great matte black finish with a minimal aesthetic, integrated display and modern finishes. Tempered glass shelves ensures durability while an in-built ice/water dispenser offers the convenience of chilled water or ice straight from the fridge door. The 2-door Family HubTM features 5.0 software updates for optimised food management, keeping track of your food’s expiry date3, seeing what’s inside your fridge while you’re out3, ordering groceries4 or giving recipe ideas4. It allows families to sync calendars, share photos and notes5, access apps and content by mirroring smartphones6 and TVs7, play music, make or receive calls via Bluetooth8, control compatible home appliance devises straight from the fridge door9, give voice commands10 and lots more.