Samsung Bespoke AI Heat Pump Combo

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  • 2025

  • Product
    Domestic Appliances

Designed In:

Republic of Korea

The Bespoke AI Heat Pump Combo is an all-in-one, ultra-large 18.5kg smart washer with a 10kg smart heat-pump dryer. It is designed for large families to wash and dry clothes without the need to transfer between two machines, saving time, and helping transform laundry day into a seamless experience.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Samsung believes that laundry should be effortless. It set out to design a product that is efficient, convenient, hygienic and of high performance. 94% of Australians are making adjustments in their homes to save on energy consumption[1]. The design needed to perform well on Water Efficiency Labelling and Standards (WELS) ratings, whilst providing a powerful, effective clean every time. To deliver ultra-large capacity, the product needed to fit a large load of clothes without compromising on cleaning performance. It also needed to be simple to use, with controls that are easy and intuitive through its 7-inch wide touchscreen display.

  • This innovation tackles key challenges for Australians who seek energy efficiency, time savings, and multi-use appliances for their homes. Its AI OptiWash & Dry helps to minimise resource waste by optimising detergent and energy use, ensuring cost-effective laundry care. Through AI Energy Mode via the SmartThings App, it consumes 60% less energy during the wash cycle[3] when selecting AI OptiWash cycle and uses 20% less energy[3] when selecting AI Dry cycle. AI Energy mode enables consumers to monitor live energy consumption, receive an estimated bill, and get alerts if their usage exceeds a pre-set target[2].

  • The Bespoke AI Heat Pump Combo demonstrates how Samsung is leading smart innovation, with its integration of AI technology offering a truly personalised laundry experience. The all-in-one ultra-large capacity unit simplifies household chores and saves time and space for users. This innovation is helping Samsung maintain a leading position in the home appliances market. It is designed to be environmentally conscious, with AI Energy Mode with the SmartThings app enabling users to use up to 60% less energy during the wash cycle and 20% less energy during the dry cycle[3]. The Less Microfiber Laundry Cycle helps reduce microplastic emissions[4].

  • •AI OptiWash™ & Dry: Uses sensors to detect fabric types, weight and soiling levels and optimise washing and drying cycles for each load[5]. •BubbleWash™ technology: Creates powerful bubbles that penetrate fabrics for a thorough clean. •Energy Efficiency: Helps save up to 60% less energy during a wash cycle and up to 20% less energy during a dry cycle when using the AI OptiWash and Dry cycle with AI Energy Mode switched on[6], accessible via the SmartThings App[7]. Through the SmartThings App, consumers can also monitor energy consumption in real-time, receive an estimated electricity bill, and even get alerts if their usage exceeds the pre-set target. The washer also features a 10-star dryer energy efficiency rating[8], thanks to Heat Pump technology. Instead of relying on electricity, it uses a ‘refrigerant’ to heat the air, recycling it to help reduce energy usage[9]. •Super Speed cycle: Completes washing and drying in just 98 minutes[10]. •Ultra-large capacity: Offers a large 18.5kg washing and 10kg drying capacity. •SmartThings connectivity: Allows users to control and monitor the appliance remotely via the SmartThings app[11], enhancing convenience. •Less Microfiber Laundry Cycle: Helps reduce microplastic emissions during washing by minimising garment agitation[13].