RSPCA Australia

Championing a cause close to our hearts, RSPCA – one of Australia's oldest and most respected not-for-profit organisations – as they looked to completely transform their ‘digital pawprint’ with a new website. In contrast to the the incumbent website, the new site needed to encapsulate the values and mission of the RSPCA and be extremely easy to navigate. The UI was dated needed to be fresh and modern, whilst making it easy for site visitors to perform the simplest of tasks - like registering for a seminar. In essence, the site needed to champion the reputation of one of Australia’s most beloved institutions.

While the site informed users, the solution also needed to inspire action against animal cruelty. We focused on empowering RSPCA with a library of custom content blocks, enabling over 3,800 unique page templates tailored to each cause. Key issues like live sheep export now have dedicated spaces, while users can easily support RSPCA through donations and volunteering. Visitors can take action directly on the page—postcodes even auto-match to email local MPs. The site also makes pet adoption simple, giving animals a second chance and users a lifelong friend. Finally, we highlighted RSPCA’s proud history, advocating for animals since 1871.

The redesigned RSPCA website brought a fresh, user-first experience to a beloved national organisation. Built for flexibility and accessibility, the site sparked internal excitement across the business and empowered teams to manage content with confidence. Since launch, the site has seen an 18% increase in pet adoption requests—reflecting a more engaging and intuitive journey for users and a meaningful impact for the animals who benefit.

- Take Action module allowing users to connect with their local MP - Custom history timeline - 30 Unique Content blocks