RIKR Range

GROUNDTRUTH was formed out of necessity. Taking the pinnacle of performance and style we create our designs with versatility in mind. As filmmakers spending the majority of our time on the ground filming in harsh environments, we never had a bag that could transit with us on our travels. We witnessed firsthand the mass destruction we as humans have on the planet, with vast amounts of trash and especially plastic entering waterways and oceans worldwide. These experiences on the ground compelled us to create a product range that was functional, contemporary and environmentally friendly.

Our bags are made from 100% recycled plastic, using post-consumer plastic recovered from landfill, waterways and oceans worldwide. This way we are also able to reduce our consumption of natural resources - an approach which extends throughout our supply chain. To date, we have removed and repurposed over 480,000 plastic bottles and estimate that in 2 years time, our products will have removed more than 3 million plastic bottles from the environment. We recognised that the fashion industry is the 2nd most polluting industry in the world and want to prove you can run a sustainable company and still make profit.

With Covid-19 showing how important the balance is between humans and the natural world, securing a sustainable future for our planet is now more important than ever. In pursuit of this goal, GROUNDTRUTH is working to reduce and mitigate the impact of climate change, to minimize pollution, and to preserve valuable natural resources. We hope to prove that you can run a profitable design and manufacturing company in a sustainable, carbon neutral people and planet friendly manner. We believe our determined approach demonstrates how creativity and technology can push boundaries and drive progress at the forefront of our industry.

With over 2 years of in depth research into the backpack and manufacturing world we finally achieved a technical and stylish backpack made from recycled plastic bottles, even the thread that holds the bag together is made from recycled PET. We believe in crafting beautiful products that people want to touch and feel and believe that storytelling is one of the most effective and memorable ways of delivering information. We use our filmmaking experience to investigate and capture each stage of a GROUNDTRUTH product: from design and manufacturing, through to the testing of the final products by expert ambassadors in the environment they were designed, to show real people doing real things, in real environments with products that are designed to last. But for us, cleaning up plastic is just the start, we are now on a journey to develop components created from sequestered CO2 - offering our customers the opportunity to clean up their plastic and carbon footprint. With transparency and openness, we are building a richly detailed real-world narrative, continuously sharing stories that connect our customers to a community of makers, innovators and explorers worldwide.