Reebok ZPump Fusion

  • 2015

  • Product
    Sport and Lifestyle

Designed By:

  • Paul Litchfield
  • Bill McInnis

Commissioned By:

Reebok International Limited

Designed In:


Reebok has revolutionized its most iconic innovation – The Pump Technology. The silhouette, the Reebok ZPump Fusion, is an innovative lightweight running shoe that uniquely conforms and adapts to any foot. In contrast to traditional running shoes, which are often made up of over 40 individual parts, the Reebok ZPump Fusion is made up of just three key parts. This allows the foot to move more naturally and freely. That’s right, 100% customized fit.

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  • The Pump is game-changing proprietary technology developed by the brightest of minds at our Reebok Advanced Concepts team in Canton, Massachusetts. As new and advanced as the technology is, it is part of an evolution of pump and is very different from any of our previous Pump products. ZPump Fusion represents a new approach to The Pump technology, Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate the unit. Designed with these priorities in mind, ZPump Fusion is a running shoe that uniquely conforms and adapts to any foot to give runners a locked-in custom fit.

  • The Air-filled cage pumps up and molds to any runners foot for a locked in, customized fit. When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

  • The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runner's foot to provide improved control and comfort as you run.

  • The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.