Redefining the ageing Experience
- Aimee Defries
- Haiche Duekker
- Erez Nusem
RSL Care is fundamentally reinventing the experience of ageing. We’ve designed new value propositions that engage with people earlier in life to provide advice, motivation and connection to proactive health and wellbeing solutions. We’ve prototyped and commenced development of a new business model to underpin delivery of a new healthy ageing experience. Our design goal; to guide people to solutions that extend their years of healthy and purposeful living. The result is a model that will disrupt our organisation and the industry. We will continue to learn, test and create with our customers; the design journey has just begun.