Raimaijon Sugarcane Juice

Create a new packaging for Thai Sugarcane Industry.This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design. The packaging designed to simulate the look, feel and texture of the sugarcane flavour contained inside.

Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers.

A beverage package with a distinctive form. Making use of the motif of sugarcane, ingredient of the beverage, the communication is very clear. The user can enjoy an experience like drinking directly from a sugarcane. The optional function of stacking is unique and an actual sugarcane appears as stacking proceeds. Raimaijon sugarcane juice sold out within 1 week. The customers' feedback reflected their surprise and impressions of the design look like real nature.

Stackable bottle look like the real sugarcane from natural.