The brief was to design an extraordinary experience for PwC’s clients, taking the best ‘out of industry’ aspects of hotel, retail, airlines, restaurants, education spaces, to create an unexpected, purpose led experience differentiated them from their competitors. Located in Tower 1 of Barangaroo, spanning 4 levels with an interconnecting stair. Floor plates are 2200m2 in a lozenge shape, with about 70% of the perimeter glazing having clear views across Sydney and Darling Harbour Clients can meet in more open environments, more hospitality style environments, more technology led environments to collaborate with PwC in ways they’ve never been able to before.
Firstly, ground-breaking design. Workplace design in Australia has been revolutionary over the last 20 years yet all of the innovations available (technology, flexibility, choice) have really only been available to staff, not clients. This is the first time anyone has really questioned the intent of ‘the boardroom’ and disrupted the notion of client interaction This was an integrated Fitout requiring extraordinary ‘out of the box’ leadership from us. We understood technical needs and methodology of signature technology, AV, stair construction, construction delivery, artwork selection, engineering, kitchen design, structural stair design, joinery packages, strategic briefing and design - driving innovation together.
_ 76% increase in client visits _ No.1 LinkedIn 2017 ‘Top Companies Australians want to Work For’ _ No.1 AFR 2018 Top 100 Most Popular Graduate Employers, ahead of KMPG, Deloitte, EY _ 2018 Brand Finance Global 500 annual report – 50th most valuable global brand, up 6 places _ Brand strength increased by two places to 6th strongest brand in the world equal with Lego and Google. _ Increased revenue – new products, services created due to new environment _ 90% of staff report being more effective in the new environment _ Reduced catering, venue hire, hospitality costs – now hosted in-house
The planning ensures that clients and PwC’s people can intuitively use the space, choosing or reconfiguring settings to suit how they want to work with PwC. Technology throughout the space enhances the experience in a myriad of ways, allowing people to personalize their visit. Natural light and sweeping views determined materiality and colour palette – balanced, calming, with unexpected colour combinations that are strikingly simple. The environment is welcoming and inclusive, using beautifully detailed ‘everyday’ materials such as leather, concrete, timber, fabric. Every built element has duality of purpose, maximising flexibility, longevity, opportunity. • Signature technology to enhance the experience across the four floors • Technology includes a digital touch screen ‘waterfall’, 360degree tech lab, media fountains, welcome wall, 360degree immersion hub, • Clients can co-create and collaborate through both digital and analogue means • Hotel concierge-style greeting (no more ‘reception’) • Stair as ‘connector’ and stage set • Commitment to innovation from a leading, global firm • Diversity and inclusion throughout – high disabled amenity, everything is accessible to all • Artwork integration – digital and traditional • Health and Wellbeing including signature scent • Openness, flexibility and multipurpose settings balanced with privacy and security • Varying degrees of catering across all levels • High amenity throughout for visitors eg: showers, luggage storage, catering