Peugeot 308 Range
Automotive and Transport
- Gilles Vidal, Director of Design, Peugeot
The all-new 308 is a quantum leap in terms of quality which is equivalent to the progress usually made over 2 or 3 generations of a vehicle.
Peugeot accomplished this feat by focusing on quality, duarabillity, reliability and design.
Special attention was paid to the perceived quality with upmarket finishes and precision in the fit & finish to create a real feel of quality when using the car.
On 3 March 2014, these efforts were recognized when the Peugeot 308 was crowned with the prestigious title of 2014 “Car of the Year”, awarded by a jury of 58 journalists representing 22 European countries.