Owlet Smart Sock 2 Baby Monitor

  • 2019

  • Product
    Consumer Electronics

Commissioned By:

Owlet Baby Care Inc.

Designed In:

United States of America

Owlet Baby Care is an infant health platform empowering parents with the right information at the right time. The flagship product, the Owlet Smart Sock, wirelessly monitors baby’s heart rate and oxygen levels to provide infant wellness at a glance and mobile notifications in case something falls outside the norm.

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  • Bringing your baby home from the hospital is one of the most special and challenging moments in a new parent's life. Overnight, we are expected to become a doctor, nurse, nutritionist, sleep therapist, and counselor - among other things - overwhelming to say the least. Traditional baby monitors rely on parents to "monitor the monitor", keeping a watchful eye on them both day and night, leading to a loss of sleep and unnecessary anxiety. The question we answered was how to provide parents with peace of mind, proactively informing them about their infant's wellness, while allowing them to enjoy the little moments.

  • The Owlet Smart Sock is effectively a miniature pulse oximeter that wraps comfortably around a sleeping baby's foot. Real-time heart rate and blood oxygen levels are tracked, and proactive, smart notifications sent if either metric falls outside preset ranges. These are seen through simple lights and audible alerts on a bedside base station and on parents' smart device, when the base station is connected to Wifi. The simplicity of using the sock and the way parents interact with the system as a whole have been considered as much as the core technology, together providing confidence and peace of mind.

  • Owlet'd impact is reflected by the hundreds of thousands of parents who have now used and loved the Smart Sock. In addition to tracking overall response to the product with our customers, we've seen published multiple studies in scientific journals by third parties, noting the positive benefits and impact the product has had. But beyond these, we've received thousands of personal letters from consumers who have thanked us for providing them with the peace-of-mind they were looking for, deeply impacting their life. Ultimately, we feel we have developed a product that has positively impacted a new generation of parents.

  • Baby monitors up until now have used old technology, primarily relying on static, home-based systems that are limited in their functionality. The Owlet Smart Sock is continually learning and improving. By providing parents with world-wide access, we've found a strong affinity for the product not only by those who like the flexibility it brings locally, but by those required to work away from home, serving their nations or working abroad. Additionally, parents have access to their child's trends over time, including their sleep data. This has allowed parents to better understand and improve habits and routines for their baby. Finally, on an anonymous and aggregated basis, Owlet has collected the world's largest infant health data set. We continually collaborate with researchers across the world, working together to improve infant health in their own communities. Among other things, our data is leading to a better understanding of what is normal, allowing researchers to improve definitions of what is abnormal, and where additional care could be given earlier, leading to better outcomes in an infants development and healthcare. At Owlet, our love for every baby compels us to solve the unsolvable.