Nama – Batch Juicing Collection

The core challenge behind the Nama Batch Juicing Collection was to intricately map out the end-to-end user experience of juicing, identifying pain points that prevented sustained healthy habits using Nama’sproducts. Despite the absence of a specific product brief, our approach centred on engaging with stakeholders and users directly, to discern how premium accessories could seamlessly integrate into their quest for incorporating nutritious juices into diets. By prioritizing user needs and behavioural insights, we endeavoured to not only meet but surpass customer expectations, crafting a product collection that resonates with users seeking convenience, quality, and wellness in their juicing journey.

The design journey of the Nama Batch-Juicing Collection was driven by user insights gathered through interactions with seasoned juicers and newcomers embarking on their wellness paths. Our objective was to curate a distinctive and purposeful ecosystem of products that alleviate the challenges in juicing. Central to our approach was the commitment to longevity and visual appeal, culminating in a cohesive, minimalist aesthetic. Overcoming roadblocks through meticulous material selection and design refinement, we imbued each accessory with premium, sustainable materials and elegant details, resulting in a durable, timeless collection that not only meets but exceeds the evolving needs of our users.

The Nama Batch Juicing Collection has made a significant impact across commercial, environmental, and societal apects. By prioritizing premium and sustainable materials, like Tritan-Renew, and Borosilicate Glass, we have underscored our commitment to eco-consciousness and durability. The strategic use of these materials reflects our sustainability-driven commercial decisions, supported by the selling out of Glass Bottles soon after launch. The seamless integration of the Batch Juicing Hopper and Pitcher has revolutionized juicing experiences for our customers, catalysing a shift in how customers can now prepare and enjoy juice—a testament to our deep understanding of user needs and commitment to functional innovation.

The Nama Batch Juicing Collection presents a fusion of design and functionality through standout features. The 750ml glass bottle, intricately detailed with elevated fluting,inspired by Finnish Glassware, not only exudes sophistication but also enhances the on-the-go juicing experience with a touch of elegance reminiscent of high-end drinkware. Addressing customers’ preferences for premium and hygienic solutions, the stainless steel lid ensures the absence of plastic contact, offering a refined and sanitary juicing experience. The Citrus Press utilises premium stainless steel and Tritan materials, showcasing a seamless blend of aesthetics and durabilityreflecting our unwavering commitment to excellence. Dual nesting reamers cater to all citrus types and sizes, providing a versatile solution for juicing enthusiasts. The accessory has been designed for use on Nama’s J2&C2products, providing greater juicing options for all customers. Further enhancing the collection, the Stainless Steel Etched Mesh of the Pitcher Strainer proves ideal for pulp straining, a discovery derived from meticulous testing aimed at enhancing children’s juice enjoyment. The inclusion of a pulp paddle that conveniently attaches to the Pitcher lid, alongside a fully nestable assembly, ensures no part is misplaced and optimizes storage efficiency, a testament to our focus on practicality and user-centred design principles.