NAB Evolution

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2023
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Communication
Branding and Identity
Designed By:
- Principals
Commissioned By:
NAB
Designed In:
Australia
In late 2022, NAB evolved its brand identity to strengthen its positioning as the experts in money – and the bank that really gets Australians. Our approach represents contemporary best practice in evidence-based brand identity design. This project was the 3rd time that Principals has evolved the NAB brand over our 18-year partnership.