Mother’s Choice Infinity Convertible Car Seat

  • 2021

  • Product
    Sport and Lifestyle

Commissioned By:

Dorel Australia

Designed In:


The Infinity is an Australian designed child restraint capable of harnessing a newborn to eight years of age, without compromising on safety. With adaptable comfort for infants and a compact form to extend rearward-facing for safety, this product is the first of its kind in the country. It’s a well-needed solution that meets dynamic consumer needs and prevents excessive seat purchases.

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Image: Prue Aja
Image: Prue Aja
Image: Prue Aja
Image: Prue Aja
Image: Prue Aja
Image: Prue Aja
Image: Prue Aja
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  • To accommodate bespoke safety and growth needs, in a child's lifetime, they will require at minimum two child restraints with some requiring three. This results in excessive product consumption, additional greenhouse gas emissions and a greater user expense. Most Australian families have multiple children and this puts a strain on budgets. Furthermore, urban density is increasing, leading to greater development of compact vehicles. Current available solutions that accommodate a 0-8 age range, are taller than other comparable options, making them excessively deep when rearward-facing and thus, inappropriate for compact vehicle classes, omitting many families from the benefits of these solutions.

  • Infinity is Australia's first uncompromised convertible car seat solution, to accommodate a 0-8 child age range. Existing options are taller to reduce top-tether force peaks during impacts (as required by the AS/NZS-1754:2013 Australian standard) which enhances natural energy absorption. Unfortunately, rearward facing depth is also increased, instead, Infinity uses a world first innovation, a top-tether dampening technology, allowing for a compact form without compromising on the child's comfort. This form maximises suitability with compact vehicle classes and provides more budget conscious families the advantages of the product segment. Infinity is the first and only car seat your child needs.

  • Infinity is a socially and environmentally impactful child restraint which combines the suitability of two segments into one, achieving a 0-8 child age range. The result reduces consumer expenditure which prevents excessive consumption of virgin plastics and the release of greenhouse gas emissions. Furthermore, Infinity utilises a world first top-tether force dampening technology, allowing for Australia's first compact form, improving safety with extended rearward-facing. Additionally, over 70% of child restraints recorded, are installed incorrectly which could result in preventable fatalities. Infinity reduces the opportunity for human error by minimising installation steps and utilising strong visual language to communicate correct use.

  • - Air Protect: patented side impact technology combining compressible foam materials in a polymer pocket with exhaust valves, controlling release of air under impact.The most comfortable head safety technology. - Extended 30 Months Rearward Facing: for maximum toddler safety - Headrest & Harness Adjustment: 10 point single handed headrest and automatic harness height adjustment. - NEW In-Car Crotch Buckle Adjustment: NEW built in crotch buckle adjuster, accessible in the car to prevent installation tampering - Single Handed Recline and Mode Adjustment - Built in Rebound Structure: minimal installation steps to prevent misuse and safety risks - Elastic Harness Holders - Dual Infant Inserts: greater adaptability for child growth - Two Piece Soft-Goods Trim Design: allows for ease of removal in-car (whilst installed) and washing