Milo

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  • 2022

  • Product

Designed By:

  • Milly + Coup

Commissioned By:

Milly + Coup

Designed In:

Australia

Milly + Coup’s Milo is the ultimate pram with personality allowing consumers to reflect their own personal style with Australian-designed interchangeable colour packs. Milo is also proud to be one of the few prams on the market that can fold with the seat facing in either direction.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • To create a fully functional, full-size 3-in-1 everyday pram that meets the needs of Australian parents while being packed with colour, personality and fun. We wanted to design the ultimate go-to everyday pram that allows parents to reflect their own personal style and make life on the go with bub a breeze. We needed to find a design solution that resolved broader marketplace issues concerning pram usability and practicality where form, function, safety and style could co-exist at an affordable price point with all of the essentials you need in one box.

  • We surveyed thousands of Australian parents about their pram wish list and analysed this data to develop our award-winning Milo. The Milo puts the customer first resulting in a pram that is easy to use, easy on the eye and easy on the wallet. Milo’s mission is to make shopping for a pram fun with interchangeable colour packs that allow the consumer to switch up the look and feel of their pram to reflect their own personal style. The Milo can also be folded with the seat facing in either direction saving you time, a rare commodity in #ParentLife.

  • Our mission was to design an everyday pram full of personality that adds some extra sunshine to your parenting journey. The Milo integrates form, function, style and quality at an affordable price point with $160 worth of free accessories. The Milo also celebrates our differences with colour packs that invite the consumer to express their own personal style and have a sustainable impact, as the consumer can change the look and feel of their pram with minimal intervention without having to purchase a new pram.

  • Milo is designed to be easy to use, easy on the eye and easy on the wallet. Milo is a full-size, 3-in-1 pram that ticks all the boxes to make life on-the-go with bub a breeze. Milo is light and compact, weighing 9.7kg fully assembled. We understand Australian parents need a pram that works harder for them and Milo does just this with its innovative one-step fold, where the seat can be folded facing any direction offering parents a rare commodity: time. The Milo has also been designed with a fully flat seat rather than a traditional bucket seat, making it safe and suitable to use from newborn without a bassinet. The flat seat reclines from upright to fully flat offering extreme comfort for your baby and gives them room to grow. The Milo also can be used with a bassinet and car capsule, inviting parents to use their Milo, their way. Designed to celebrate the colourful spectrum of Australian families, Milo’s range of colour packs allow parents to switch up the look and feel of their pram in seconds and express their own personal style while strolling with bub.