Mega Tulip by Adam Goodrum for nau

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  • 2022

  • Product

Designed By:

  • Adam Goodrum

Commissioned By:

nau

Cult Design

Designed In:

Australia

Mega Tulip is a truly versatile seating system comprising a diverse landscape of elements: sofas, armchairs, straight/curved segments and high back booths. Suitable for all commercial environments, from flexible workplaces to lobbies and public areas, create private zones for focus, open spaces for interaction or casual areas for relaxation.


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Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
Image: Mega Tulip by Adam Goodrum for Australian design brand nau. Photography by Fiona Susanto
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • Mega Tulip was designed by Adam Goodrum in partnership with the Cult Design commercial sales team. Following feedback from the A&D market in Australia, together we identified a demand for a highly adaptable and flexible workplace solution with a soft residential aesthetic, in contrast to the boxy, heavy and fixed designs that dominate the market. This demand is part of the ongoing trend to bring elements of the home into the workplace, and the growing need for pieces with flexibility that can be moved around various sites due to changing needs easily with no fixings.

  • Described by Adam Goodrum as a series of pebbles, each element in the Mega Tulip system can be placed together or apart in a non-fixed way. This ease of movability is a key element of the design. The softness of the curved design allows all 19 modules to fit together seamlessly, from independent sofas and armchairs, to straight or curved segments and high back booths. Available in a wide selection of upholstery options, Mega Tulip is a truly versatile sofa system that offers infinite typologies with one singular design language.

  • Made by hand in Melbourne, Australia, Mega Tulip is a truly versatile seating system comprising a diverse landscape of elements. Suitable for all commercial environments, from flexible workplaces to lobbies and public areas, create private zones for focus, open spaces for interaction or casual areas for relaxation. The inherent flexibility of the design contributes to its impact and sustainability. It is non-fixed and can be moved around easily, allowing it to truly be used and adapted for a lifetime. Add to it over time, or easily separate larger configurations and move to different locations.

  • DESIGN SUMMARY Designed for the workplace of tomorrow, Mega Tulip is suitable for a plethora of commercial environments ranging from flexible workplaces to lobbies to public areas. It's distinctive softness and curved design also lends itself to residential settings. SOFT AESTHETIC It is one of the most visually pleasing, soft seating systems for workplaces and commercial applications. ADAPTABILITY Allowing for limitless configurations, Mega Tulip is as adaptable as it is graphically interesting. It's non-fixed design means it can continue to be used from project to project, or moved around in the one space, adapting to changes requirements. BREADTH OF COLLECTION This flexible modular system is comprised of a 19 diverse elements, from independent sofas and armchairs, to straight or curved segments and high back booths. They can all sit side-by-side seamlessly and equally work well independently. Create private zones for focus, open spaces for interaction or casual areas for relaxation.