Maverick R

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  • 2024

  • Product
    Automotive and Transport

Commissioned By:

BRP inc.

Designed In:

Canada

The Maverick R was inspired by its multiple time DAKAR winner predecessor the Maverick X3. The Maverick R builds on the racing heritage and the DNA of the Can-Am X3. Daring and highly progressive, this new design exproses high tech components in a fluid and dynamic gesture.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design team’s challenge was to improve on an industry benchmark, by honing and fine-tuning every detail to deliver a daring and highly progressive top performing off-road vehicle for open terrain, while staying true to the character and legacy of the Can-Am spirit.

  • The tall-knuckle suspension was designed to prioritize rider comfort while delivering a new level of performance. Rather than hiding these high tech components, the design and engineering team agreed to celebrate these innovative features. The unique hood design allowed the tall-knuckle to become the distinguishing feature of Maverick R’s architecture and identity. The aluminum configuration reduces stress on components, provides superior bump absorption, increased torsional rigidity, improves stability and handling. Insights from various field observations has enabled the design team to push the limits of what is possible by offering a sensational experience for all enthusiasts.

  • The Maverick R’s design represents a paradigm shift in recreational vehicle innovation. Its dynamic architecture integrates seamlessly with Can-Am’s iconic dynamic and bold stance, conveying a sense of power and agility. It revolutionizes the off-road vehicle market by offering unparalleled performance, attracting thrill-seekers and adventurers alike. The Maverick is more fuel efficient than all other competitors and meets or exceeds all emission standards. It instills confidence in users while promoting responsible adventure in natural landscapes. Overall, this vehicle embodies a holistic approach that integrates environmental stewardship and societal well-being, positioning it as a trailblazer in the realm of recreational vehicles.

  • Its cutting edge interior creates an immersive driver-centric experience with precision ergonomics and 10.25in digital touchscreen display for maximum visibility and control. With a focus on user experience, the Maverick R incorporates intuitive technology and customizable accessory options, allowing users to tailor the vehicle to their specific needs and preferences, further elevating the driving experience and enhancing both functionality and aesthetic appeal. From its striking exterior to its meticulously crafted interior, every aspect of the Maverick R design exudes innovation, craftsmanship, and attention to detail.