Maverick R MAX

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  • 2025

  • Product
    Automotive and Transport

Commissioned By:

BRP Design & Innovation team

Designed In:

Canada

The Maverick R was inspired by its multi-time DAKAR-winning predecessor, the X3. Daring and progressive, this new design reveals high-tech components in a fluid, dynamic manner. The Max version enhances the experience, by allowing four individuals to share a moment, a common passion, and the thrill of the ride.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design team’s challenge was to improve on an industry benchmark, by honing and fine-tuning every detail to deliver a daring and highly progressive top performing off-road vehicle for open terrain. The Maverick R MAX, responded to the growing customer demand for shared experiences while staying true to the character and legacy of Can-Am spirit. By expanding its capabilities to four passengers, reflecting a shift toward more social, family-oriented experiences, the the Maverick R MAX provides thrill, freedom, and connection on any nature-bound adventure.

  • The design challenge was to expand the highly successful sibling, the Maverick R into a four-seat configuration, the Max, while preserving its bold aesthetic, high performance standards and DNA. We increased the wheelbase to provide room for more passengers while preserving the vehicle’s bold visual identity and dynamic ride quality. Originally developed as a two-seater, the highlight of the Maverick R is its iconic tall-knuckle suspension. It was designed to prioritize rider comfort while delivering a new level of performance. Insights from field observations enabled the team to push boundaries, offering a sensational experience for enthusiasts with friends or family.

  • The four-seater segment is gaining significant momentum, driven by evolving consumer expectations for more inclusive and shared experiences. Expanding this ride reflects a shift toward family and community focused use, where connection, discovery, and immersion in nature are key to the experience. A four passengers vehicle encourages a more responsible way of riding. With passengers onboard, drivers naturally adopt a smoother ride, prioritizing comfort, safety, and shared enjoyment. It supports the growth of riding communities built on mutual respect, where passion for nature and powersports go hand-in-hand with preserving the environment and ensuring a positive experience for everyone.

  • The Maverick R Max is the only off-road vehicle of its type equipped with a double-clutch transmission. Its high-performance suspension system with 24-inch front and rear capabilities helps balance the passengers’ weight without compromising responsiveness. Its low-profile cage, powerful stance, and dynamic silhouette are complemented by a fresh new color scheme—dusty navy with red and white accents. From the doors designed for maximum interior space, to the optimal visibility of the trail and 10.25-inch digital display, to its Rotax 240 HP engine, the Maverick R Max is a sculptural work of art.