JURA J10

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  • 2025

  • Product
    Domestic Appliances

Designed By:

Commissioned By:

JURA

Designed In:

Switzerland

The JURA J10 is a fully automatic coffee machine designed for coffee lovers seeking variety and precision. With 42 specialty beverages, including Cold Brew and sweet milk foam creations, it features the Professional Aroma Grinder (P.A.G.2+), Coffee Eye sensor, and one-touch cleaning, redefining home coffee preparation with innovation and elegance.


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  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • JURA J10 was created to meet the rising demand for variety in home coffee preparation. The challenge was to offer more customisation and the full range of coffee beverages across all JURA coffee machines in a single compact & sleek design. It seamlessly integrates cutting-edge technology that delivers authentic Cold Brew, indulgent sweet milk foam creations, and barista-quality hot coffee in a single, user-friendly machine. Key engineering hurdles included refining the Cold Extraction Process and developing the Sweet Foam function. With the (P.A.G.2+), Coffee Eye sensor, and an intuitive touchscreen, the J10 surpasses expectations, setting new standards for coffee machines.

  • The JURA J10 solves the challenge of variety and precision in home coffee preparation through innovative technology and user-centric design. Extensive research led to the development of the Cold Extraction Process for smooth Cold Brew and the Sweet Foam function for precise syrup infusion. Engineers refined the Professional Aroma Grinder (P.A.G.2+) for optimal flavour extraction and integrated the Coffee Eye sensor for effortless selection. Overcoming technical roadblocks in temperature control and foam consistency, the J10’s intuitive touchscreen and one-touch cleaning system ensure a seamless experience. The result is a sophisticated, fully automatic coffee machine that redefines home brewing.

  • The JURA J10 sets a new benchmark in home coffee automation, delivering barista-quality beverages with ease. Commercially, it enhances the premium coffee experience, meeting consumer demand for variety and convenience. Environmentally, its energy-efficient design and intelligent water system reduce waste. Societally, it elevates at-home coffee culture, reducing reliance on takeaway coffee and disposable cups. By integrating advanced technology with sustainability and user-friendly design, the J10 not only enhances daily rituals but also supports more conscious consumption, making high-quality coffee more accessible while minimising environmental impact.

  • Key Features of the JURA J10: • 42 Specialty Beverages – Offers a wide range of drinks, including barista-quality hot coffee, authentic Cold Brew, and indulgent sweet milk foam creations. • Cold Extraction Process – Delivers smooth, refreshing Cold Brew coffee without bitterness by extracting at a lower temperature. • Sweet Foam Function – Infuses milk foam with flavoured syrups for unique, café-style beverages. • Professional Aroma Grinder (P.A.G.2+) – Enhances coffee flavour with precise grinding and aroma preservation. • Coffee Eye Sensor – Intelligently detects cup placement and adjusts beverage selection for seamless user experience. • Intuitive Touchscreen Interface – Provides effortless navigation and customisation of drinks with a high-resolution display. • One-Touch Cleaning System – Ensures hygiene and ease of maintenance with an automated cleaning function. • Intelligent Water System – Uses CLARIS filters to optimise water quality, remove impurities and extend machine longevity. • Energy Efficiency – Designed for sustainability with energy-saving modes to reduce power consumption. • Elegant, Modern Design – Combines sleek aesthetics with high-quality materials for a premium look and feel. • WiFi connection – Compatible with J.O.E.® which brings all the functions of the coffee machine to a smartphone where all features can be accessed from the app. These innovative features redefine convenience and quality in-home coffee preparation, offering an unparalleled user experience.