Joule® Oven Air Fryer Pro

  • 2022

  • Product
    Domestic Appliances

Commissioned By:

Breville Group Ltd

Designed In:


The Joule Oven Air Fryer Pro is a precision, connected countertop appliance designed to help home chefs achieve success in the kitchen. The oven combines autopilot cooking functions with an internet-enabled app to bring the advantages of remote oven control and monitoring and an expanding library of video recipes.

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  • Research has shown that a key consumer challenge with countertop appliances in this category is that they don't know how to get the most out of their oven. The home cook wants to get perfect results more often, have a greater repertoire of foods/meals/recipes, more access to cooking content, more tips and education, and more 'smarts' to give them extra time to work, rest or play. The design challenge is to foster an experience that empowers the consumer to create great food results consistently with the use of a thoughtfully designed connected appliance and app.

  • The app that accompanies the Joule Oven Air Fryer Pro provides clear written and video instructions with each recipe which is tailored to the oven and sent with the tap of a button. Cloud connectivity means the user can receive recipe notifications on their phone or watch. The connectivity offering allows for the user to control and check on the oven with voice functionality using Alexa or Google Home. These connected and hardware features make for an experience that allows a user to confidently cook new dishes, learn new techniques in the process, and prepare meals without fear of failure.

  • The Joule™ Oven Air Fryer Pro supports Breville's strategy to grow countertop oven category value by strengthening our oven value proposition using internet-connected innovation that delivers real-world benefits. The oven is built to last. The lifecycle testing accounts for many years of intense use. The hardware is built to last and by handing over extended control to a user’s smartphone means that no complex display is required for advanced features; eliminating components that could have a shortened life-cycle. App control means that the oven’s content and features will update regularly, providing new features without new hardware purchases.

  • Nail it, first time, every time with the Joule Oven Air Fry Pro. The oven combines autopilot cooking functions and Element iQ with an internet-enabled app to bring the advantages of remote oven control and monitoring and an expanding library of video recipes and rich-content user guides to home-cooked meals. The oven also comes with 13 versatile cooking presets including air frying, in a large cavity (0.9 cubic foot / 23L) that fits a 14lb turkey.