Goldee AI – The AI Personal Assistant for Busy Families

Parental overwhelm is real – 66% of parents have parental burnout. In any given day, parents receive tonnes of notifications through 10+ channels: emails, WhatsApp chats, Facebook, myriad of school portals, texts, and more. This makes keeping up with school dress-up days, birthday parties, and extra-curricular activities even harder than it needs to be. Parents have to waste precious time checking multiple channels to find that one piece of information they’re looking for. And, if parents do miss an event, the emotional cost is huge. Goldee unburdens parents from this mental load so they can spend quality time with their family.

Shadowboxer was tasked with creating a game-changing digital product to reduce the mental load. The solution was an AI-powered app that stays across family-related events so parents don’t have to. Co-designed with parents and consciously created to create a sense of calm and control, Goldee’s bespoke AI model, also created by Shadowboxer, translates hard-to-decipher newsletters, messages and emails into neat and tidy calendar events and to-dos all in one central hub. All parents have to do is swipe left or right to accept or decline Goldee’s suggestions and Goldee will add to calendars and send daily briefings and helpful reminders.

Less than two months after launching, Goldee is making a profoundly positive impact on the lives of working Australian mums – 90% of whom are solely responsible for managing their household’s activities and child-related activities. This equates to 20-35 hours of unpaid work – every single week. Goldee is helping redress this imbalance by sharing the load, in turn freeing up more time for women to take on more paid work, helping to close the gender pay gap, and give parents the headspace to enjoy and play with their children – rather than worry about planning a costume for Healthy Hero dress-up day.

Goldee takes care of all the tedious tasks to even out the mental load and gift parents more precious moments with their families. Here’s how: Reads your family comms so you don’t have to Goldee’s custom-created AI scans family-related emails, screenshots, and photos to find events, tasks and reminders that are relevant to each family’s situation. Automatically keeps your calendar up to date Parents choose what they want Goldee to do and it will automatically schedule and remind you about events. Daily briefings so parents never miss a beat (or a birthday party) Goldee sends parents a daily notification with what’s on, plus alerts parents to any new updates that Goldee can tackle for you. Parents approve plans in seconds Parents approve retrieved events, tasks and reminders so they’re in control of their schedule. Share the load Goldee lets parents assign events to other family members to spread the effort. Parents stay in control Parents choose what they want to share with Goldee and know it’s safe with the same data protection that banks use. A joyful brand and product experience Designed for weary parents, Goldee deliberately injects a good dose of calm, joy, and ease into parents’ lives.