Genesis GV80

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  • 2021

  • Product
    Automotive and Transport

Designed By:

  • Sangyup Lee
  • Head of Genesis Global Design

Commissioned By:

Genesis Motor

Designed In:

Korea, Republic of

The GV80 is the first SUV model by Genesis, in the form of a large, premium seven-seater.
The progressive GV80 is a new design-oriented direction for Genesis, and an uncommonly luxurious and technologically advanced experience for occupants. GV80 delivers a dynamic and refined drive, with off-road capability.


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Mark Bramley
Mark Bramley
Mark Bramley
Mark Bramley
Mark Bramley
Mark Bramley
  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design brief for the Genesis GV80 called for an all-new large seven-seater SUV built on a new rear- and all-wheel drive platform. GV80 had to be attractive and appealing but it couldn't look like other vehicles in the segment. It had to advance the user experience with an array of driver assistance and active safety, convenience and comfort technology. And it had to deliver a refined, comfortable and enjoyable drive, as well as the capability for off road driving.

  • The GV80 arrows the brief by ushering in a progressive and attractive new Genesis design identity, headlined by a G-Matrix crest grille flanked by quad lamps, with a parabolic roofline and broad stance. Luxurious GV80 features state-of-the-art technology headlined by an extensive Genesis Active Safety Control suite, a futuristic 12.3-inch 3D-view LCD virtual instrument cluster, and a 14.5-inch Genesis Infotainment System. A new, Australian-tuned FR platform with features such as an E-LSD and Road Preview adaptive suspension ensure a comfortable and capable drive in GV80. GV80 brings the capability for off-road driving with advanced AWD and a Terrain Mode system.

  • Social: The Genesis GV80 presents a unique new choice to feed the voracious appetite of Australians for luxurious large SUVs. Built to a higher standard than competitors, GV80 features an array of new technologies that advance the UX. Commercial: The Genesis GV80 gives customers qualities, space and features above the norm. GV80 brings an aspirational image unlike competitors, with greater space inside. And it features class-first safety, convenience and user-experience technology, with the cover of a five-year, unlimited kilometre warranty. Environmental: The Genesis GV80 achieves excellent efficiency through a light body, aerodynamic drag reduction measures, and fuel consumption-reducing drivetrain technologies.

  • The Genesis GV80 large premium SUV is available in four variants, with rear- or all-wheel drive powertrains, and an optional Luxury Package. As the flagship of the Genesis range, GV80 delivers on the brand's values of class-above design and quality and state-of-the-art safety and technology, and is covered by a five-year, unlimited kilometre warranty. GV80 is richly appointed with technologies that advance the user experience, and complement its progressive styling and ultra-luxurious cabin. These include: - An extensive Genesis Active Safety Control driver assistance and advanced active safety technology suite - A pioneering front centre airbag system and best-in-class safety - Semi-autonomous driving capability - An advanced driver interface featuring a 12.3-inch three dimensional-view LCD virtual instrument cluster, a futuristic 14.5-inch Genesis Infotainment System, and an electronic gear selection dial incorporating a Genesis Integral Controller with handwriting input capability - An advanced Augmented Reality (AR-view) satellite navigation system - A Road-Noise Active Noise Control (RANC) system that ensures a hushed cabin for occupants even on coarse surfaces. - An advanced Road Preview Electronic Control Suspension (ECS) that monitors the road ahead and pre-emptively adjusts the electronic dampers to deliver a smoothly absorbent ride - An advanced AWD system and Terrain Mode system that delivers off-road driving capability