Genesis GV70

good-design-award_winner_rgb_blk_logo
  • 2022

  • Product

Designed By:

  • SangYup Lee
  • Senior Vice President and Head of Hyundai Global Design Center

Commissioned By:

Genesis Motor

Designed In:

Korea, Republic of

The Genesis GV70 is a striking medium luxury SUV that majors on progressive design, uncommon luxury and leading-edge safety, convenience and mobility technology. The GV70 range includes conventional engine variants and a flagship EV that delivers potent performance with zero-emissions, a range of more than 450km, and ultra-rapid charging capability.


view website
view facebook
view twitter

  • CHALLENGE
  • SOLUTION
  • IMPACT
  • MORE
  • The design brief for the Genesis GV70 called for a striking, safe, spacious and practical medium luxury SUV built on a rear- and all-wheel drive platform with the capability for electrification. In line with the brand’s progressive ethos GV70 had to apply the Genesis ‘Athletic Elegance’ design language to stand out from more conservative alternatives in the class. GV70 had to advance the user experience with an array of active safety, driver assistance, convenience and comfort technology. And it had to deliver an EV variant representing the state of the art in terms of performance, range and charging speed.

  • The Genesis GV70 nails the brief with a progressive image headlined by a G-Matrix crest grille, quad headlights lamps and a tapered roofline, with a broad stance and outsized alloy wheels. Luxurious GV70 is filled with advanced technology headlined by an extensive Genesis Active Safety Control suite, a futuristic 12.3-inch 3D-view LCD instrument cluster, and 14.5-inch Genesis Infotainment System, and crowned by a leading-edge electrified variant. The zero-emission Electrified GV70 (EV) produces up to 360kW for 0-100km/h in 4.2sec, can travel for more than 450km on a charge, and rapid charges to 80 percent in as little as 18min.

  • The striking, spacious and practical Genesis GV70 makes compelling choice in a booming segment, giving customers an array of comfort, convenience and safety technologies. Electrified GV70's immense performance, 450km-plus range, and capability for a charge to 80% in 18min make it an aspirational flagship, and highlights the brand’s sustainable mobility leadership. By increasing the profile of EV technology, Electrified GV70 helps drive the uptake of EVs and the rollout of charging infrastructure. Along with the company’s overarching commitment to developing an EV battery reuse/recycling ecosystem, GV70 targets sustainability through its lightweight body, drag-reducing aerodynamics, smart regenerative braking, and eco-friendly materials.

  • The Genesis GV70 medium luxury SUV is available in five variants, with RWD or AWD conventional powertrains, and an electrified AWD flagship. Genesis GV70 applies the brand’s progressive design and quality, advanced safety and technology to make a compelling case in a hotly contested segment, with the additional USPs of an unrivalled aftersales experience including five-year, unlimited km warranty and complimentary 5 years scheduled servicing. GV70 features an array of technologies that advance the user experience. These include: • An extensive Genesis Active Safety Control suite • The brand’s pioneering front centre airbag as part of an eight-airbag suite • An efficient rear-wheel-based e-AWD system (EV variant) featuring integrated motor, reducer and inverter units that reduce space, weight and transmission losses • A Vehicle-to-Load (Powerbank) function (EV), which makes Electrified GV70 a portable high-capacity battery that can power or charge electronic devices or appliances • Fingerprint recognition, which enhances and convenience • A Road-Noise Active Noise Control which ensures a quiet and refined experience • Active Sound Design (EV), which brings the auditory feedback of a conventional vehicle • An advanced Road Preview Electronic Control Suspension that monitors the road ahead and pre-emptively adjusts the electronic dampers for optimal ride comfort