Fruit for Thought

  • 2020

  • Social Impact

Designed By:

Commissioned By:

Claire Chou

Designed In:


Explicit expression of love can be uncomfortable for some families. Fruit for Thought is a tea-time activity in a box that encourages family members to build portraits of each other into fruit tarts, using fruits as substitutes for words. In sharing their creations, expressing love becomes exciting and natural.

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  • We often see parents and young children express affections towards each other. But, as children grow older, words of appreciation can become rare as they start to become self-conscious. Although we are often asked to say "I love you" before it’s too late, expressing love can be awkward and uncomfortable for some families. Many regrets in life involve not expressing love more intentionally before one's family member passes on, often because of awkwardness at the moment. The aim is to design a product that makes such intentional relationship-building process feel safer, more comfortable and accessible.

  • Fruit for Thought lets family members create portraits of one another using fruits and human-shaped tart shells. Using dessert as activity medium reduces inertia for the communication session, since in dining people are ready to settle down and have a relational moment. By allowing people to express their appreciation through making something, it gives a natural space for people to first reflect about and then edit what they feel about each other. Finally, sharing about their finished tarts lets communication become exciting and joyful, as family members curiously discover and share feelings using the tarts as a projective medium.

  • A simple re-organisation of resources - changing the fruit tart shape and using the fruits symbolically, can make the relationship-building process comfortable and natural in families. Many social and psychological problems stem from a lack of communication of love within families. While crutches to communication (e.g. conversation cards) exist, they can be dry and stressful to use still. Fruit for thought injects joy and excitement into the communication experience by tapping on people's love of food. The tart-building and sharing make expression of appreciation thoughtful, safe, and fun, without needing any drastic changes to the food production process.

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