FRANKiE4 Footwear

  • 2019

  • Product
    Sport and Lifestyle

Designed By:

  • Caroline McCulloch

Commissioned By:

FRANKiE4 Footwear

Designed In:


FRANKiE4 Footwear is an Australian owned, Podiatrist and Physiotherapist designed footwear brand. Co-owned by Caroline and Alan McCulloch, both Podiatrists, the range is designed with body mechanics in mind, aiming to alleviate and prevent heel, arch and forefoot pain, and plantar fasciitis. FRANKiE4, the healthier option for fashion footwear.

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  • Podiatrist and Physiotherapist turned footwear designer, Caroline McCulloch saw firsthand through treating patients, a gap in the market for comfortable, fashionable footwear to complement Podiatric treatment. Through treatment and prescribing footwear for a number of years via her own podiatry clinic, McCulloch was able to determine what women liked and disliked in styles while identifying the key features in comfort footwear that work to reduce and prevent foot symptoms in patients. With this knowledge, FRANKiE4 acts to fill this space by providing women with foot supporting benefits, packed into fashion forward styles they feel confident wearing.

  • We are true to the design process and do not us private labelling of existing sole moulds to supplement our range. On-trend fashion is a key factor, so the designs ‘hide’ the below ‘Orthopeadic’ foot health benefits in fashionable styles. • Unique Functional Footbeds: Each style features heel and arch support, and whole foot cushioning • Unique Sole: Our designed soles provide a great foundation for standing and walking while cushioning and supporting the foot • Patented Custom Fit: Our Fit assembly allows adjustability for the user based on their foot width for a customised fit.

  • Commercial Impact; Significant demand for the product can be seen with a 91% revenue growth year on year for the past 4 years. Social Impact; Our designs have improved the quality of life of the wearers. Whether it be reducing foot or lower leg symptoms, enabling women to return to work, or to work/live in comfort because of stresses on their lower limbs being on their feet all day. We have raised more than $75,000 for Brainchild Foundation in 2018.

  • Our label is experiencing over 91% growth year on year. With over 100k followers on Instagram, PopUp shops (see video) that require security, we believe our cult following can be attributed to our designs and strong repeat purchase and word of mouth sales. We have collaborated with artists and inspirational women. Our FORM breaks the stigma of daggy orthopaedic shoes’, our footwear boasts orthopaedic benefits but look the part on glossy magazines. Appealing and desirable to our market, women connect with our label because it boosts confidence to wear ‘comfort footwear’ that previously they would have been embarrassed to wear. Winner of the Business Champions Awards for the Fashion Category cements the fact our footwear is considered on trend. Our design FUNCTION is undeniable, with 9,490 verified reviews in 2018, boasting that our product is supporting foot and leg biomechanics. As the designer is a Podiatrist and Physiotherapist the hidden foot support considers lower limb and foot biomechanics in clever designs. Our patented designs support that our designs are innovative. This new season we will introduce another clever design; Custom Control (patent pending). Our QUALITY is award-winning.