Flock Light – The Biomotion Bike Light

Cyclists are among Australia’s most vulnerable road users, with 40 cyclists being killed each year on our public roads and more than 1000 suffering serious injuries. In a 2019 Australian study, shockingly over 50% of motorists reported seeing cyclists as ‘less than human’. The study further showed that there was a link between how road users saw each other, and how they treated each other. Currently, bike lights are seen as the best short-term safety solution available to cyclists, however most products on the market don’t focus the most important thing - the person riding the bike.

The Flock Light has been designed to highlight the person riding the bike. It does so by leveraging the principle of biomotion; our brain’s ability to recognise human movement almost instantly. Instead of relying on brightness or lumen output to make the cyclist visible, the Flock Light shines light down onto the cyclist’s moving legs, highlighting their human movement. Studies have shown that highlighting a cyclist’s biomotion can allow them to be seen up to 5.5x sooner than a static rear light and be recognised on a much deeper, more cognitive level by other road users.

As we see a rise in active and micro-mobility, our evolving cities will demand different ways of responding to movement and safety. The Flock Light’s biomotion lighting has the potential to evolve our understanding of what it means to be safe and seen, proving that safety is a collaborative effort between every member of the road community. Being seen as a human while you ride is not just about being visible; it’s about being recognised as a legitimate road user. We hope this product will help build empathy and contribute to a shift in our road culture for the better.

The Flock Light revolutionizes cyclist safety with its innovative biomotion lighting, specifically designed to highlight the dynamic movement of a cyclist’s legs. But that’s not all! The downward-facing lights provide even more benefits: - Enhanced Visibility: By illuminating more of the cyclist, other road users can better judge distance and proximity. - Ground Illumination: Clearly shows the space a cyclist occupies on the road, enhancing safety. - 360-Degree Visibility: Ensures the cyclist is visible from every angle, providing unmatched all-around safety. But the Flock Light doesn’t stop there. It addresses other common cyclist pain points with these standout features: - Fuel Gauge: Know exactly how much battery time is left, so you’re never caught off guard mid-ride. - Four Intuitive Modes: Adapt to any riding condition with ease: 1. Biomotion Mode: Highlight your human movement for maximum visibility. 2. Group Mode: Soft rear light to avoid blinding fellow cyclists behind you. 3. Daytime Mode: Stay visible even during the day. 4. Eco Mode: When you want to go long use th mode!