Easterly

The Pull-About began by addressing the challenge of cumbersome beach trips, focusing on enhancing functionality and mobility on all terrain as opposed to the beach carts that proliferate the market. Easterly sought a solution to the struggles of carrying gear, on all types of terrain that you might encounter on route to the beach. Such as stairs, steep and rocky terrain, sand dunes and uneven tracks. The design brief prioritized all-terrain capability, easy manoeuvring, stability under load, and compact collapsibility.

The challenge was to innovate beyond existing carts, considering user feedback, and refining concepts to create a product that embodies Easterly’s thoughtfully functional brand ethos. The Pull-About was inspired by the functionality of collapsible prams. The design process involved evaluating existing products, challenging current product formats, refining styles and prototyping to ensure durability for the harsh Australian outdoors. The final design boasts an 80kg capacity, UV and water-resistant materials, and collapsibility to one-third of its size in seconds. Rigorous beach testing refined the product, positioning Easterly at the top tier of the market, providing an efficient, durable, and versatile cart.

The Pull-About has made a significant impact, providing a commercial success for a new startup brand Easterly whilst addressing environmental concerns through the introduction of a more durable, functional design than what is currently on the market, with serviceable and replaceable parts, and materials which will last longer in the harsh climate. Societally, it makes outdoor experiences more accessible for a wider range of people both by simplifying the barriers to outdoor activities through enhanced functionality and by offering the product at an accessible price point.

All-Terrain Capability: Sturdy front castor wheels and larger inflatable rear tires allow for easy manoeuvrability and steering on soft sand, uneven trails, and stairs. Durability: Rigorous prototyping and testing ensured the cart withstands harsh outdoor conditions, with corrosion and UV-resistant materials, including hard and soft goods inclusive of wheels Compact and Lightweight Design: Patent-pending collapsible design for easy assembly, storage, and transport, blending form and function seamlessly.