De’Longhi PrimaDonna Class

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  • 2018

  • Product Design
    Domestic Appliances

Designed By:

  • Marco Vaona

Commissioned By:

Giacomo Borin and Marco Vaona

Designed In:

Italy

PrimaDonna Class is De’Longhi’s new bean to cup coffee maker. A premium range with a majestic design and advanced technology, to be positioned in the high segment of the market. The machine is available in two models.


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  • The main target was to enhance the user experience with a new user interface. The control panel is highlighted with two lateral edges and one strong horizontal line that ergonomically protrudes toward the user.

  • The result of the user interface is a trapezoidal shape that is matched with the completely new coffee outlet, a strong design element dressed with a single bent over metal foil.

  • PrimaDonna Class design is pure, without frills. Everything is designed to ensure the best performance. Form follows function with an elegant and solid style.

  • PrimaDonna Class offers a new multifunctional interface with a 3.5” TFT colour display with new black background to enhance the visual experience. PrimaDonna Class delivers an extensive selection of beverages with just “one touch” and maximum personalisation, thanks to the possibility to customise recipes and profiles. With the Coffee Link App users can get connected to find recipes, advice and even create their personal profile to save their preferred beverages.