Braun MultiQuick MQ7077X

  • 2020

  • Product
    Domestic Appliances

Designed By:

Commissioned By:


Designed In:


The Braun MQ 7 is a powerful hand blender with ActiveBlade technology helping to cook faster and easier. The base and blades are made of stainless steel and the design of the base prevents splashing. Operation is very simple, just press the “Easy SmartSpeed” button for more power and speed.

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  • There were several challenges in developing this product. For the hand piece it was important to integrate the “Easy SmartSpeed” switch in a way that the product is still ergonomically easy to use. In addition, a particularly ergonomic structure has been integrated into the soft part of the MQ7 handpiece. When developing the “ACTIVEBlade” shaft, the challenge was to clearly communicate the up and down movement of the blade in the product architecture.

  • The handle is designed under consideration of the overall Braun design language. The whole handle is a “Fluid Geometry” where all functional parts are visually cut out. The selected materials and the functional positions of all needed elements are supporting this this design intent. The stainless steel ACTIVEBlade is also designed for ease of use and cleaning.

  • The inner blade moves up and down to effortlessly chop nuts, ginger or any other hard-to-cut ingredients. This innovative new flexible shaft results in 250% more active cutting surface to work with* in which enables fast and fine results. *Compared to Braun hand blenders with non ACTIVEBlade shaft.

  • Powerbell – perfectly designed bell for best results Easy Smart Speed Control – intuitively set your speed ActiveBlade – innovative blade technology featuring moving blades