Blackmagic Camera Zoom and Focus Demands

  • 2022

  • Product
    Commercial and Industrial

Designed By:

Commissioned By:

Blackmagic Design

Designed In:


The Blackmagic Camera Zoom and Focus Demands offer professional remote control of lens functions directly from tripod handles. For $245, they eliminate issues associated with manual lens adjustment, converting Blackmagic Studio Cameras into powerful, fully-featured broadcast cameras possessing the ergonomics, responsiveness and sensitivity only found in systems costing over $100,000.

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  • A major barrier to multi-camera live production is the incredibly high cost and impractical nature of traditional broadcast equipment. Existing, professional grade Zoom and Focus demands offer refined lens control, but at a cost of up to $6,000 per set. At this price point they are virtually unattainable for most independent broadcasters. Excluded from such technology, smaller broadcasters are must rely instead on manual lens control, which is slow, imprecise and prone to errors that are simply unacceptable in any professional live broadcast.

  • Empowering independent live broadcasters, the Zoom and Focus Demands enable users to leverage affordable photography lenses to produce the same professional outcomes as expensive, industry standard broadcast systems. Possessing a precise feel for fine control, camera operators can frame and adjust lenses without removing their hands from tripod handles. This ensures instinctual reactions to changing situations, while eliminating camera shake and other unwanted defects common to manual lens adjustment. Assignable function buttons offer workflow flexibility, while CNC machined clamps allow secure tripod mounting. Integrated rosettes allow fine angle adjustment for optimal ergonomics for a range of users and shooting positions.

  • The Blackmagic Camera Zoom and Focus Demands truly democratise professional remote lens control. For less than $500, online creators, independent live broadcasters and grass-roots institutions can leverage the same high-end precision and responsiveness as large television studios. Highly affordable and easily connected to a Blackmagic Studio Camera via a single USB connection, the Camera Zoom and Focus Demands are facilitating the growth of an exploding online live broadcast industry eager to match their innovative creative ambitions with professional production values.

  • Focus Demand •Forty five degree grip pattern offers secure, reliable control while three polished control pins expand the diameter of the control surface to allow finer focus adjustments with the tip of a finger. •When paired with a Blackmagic Zoom Demand, users can press the quick zoom button to magnify the image to provide ultra-precise focussing. •Lockable USB ports provide secure connection to Blackmagic Studio camera and daisy chaining to the zoom demand. Zoom Demand •Zoom Demand controls are mappable by the user through the Studio Camera settings interface. •Derived from extensive anthropomorphic study, the central rocker cradles the user’s thumb, responding to the smallest movements for smooth, accurate focussing. Users push the thumb rocker left to zoom out, and right to zoom in. •Above the thumb rocker, the main button is by default mapped as a ‘record’ button, for recording to an external drive connected to the Blackmagic Studio Camera. •The speed Dial at the top of the unit allows fine adjustment of the speed of the zoom. It can also be mapped to control headphone levels, iris adjustment and focus adjustment. •Lockable USB ports provide secure connection to Blackmagic Studio camera and daisy chaining to the focus demand.