• 2015

  • Product
    Domestic Appliances

Commissioned By:

Mark Bissell

Designed In:


BISSELL presents the new BOLT™ ION series, a lightweight cordless stick vacuum with superior performance. A state of the art, easy to use, 2- in-1 product BOLT™ presents powerful performance and innovative design. This includes EDGE REACH™ Technology, delivering class leading edge cleaning performance including edge illumination. Powerful Lithium Ion batteries with up to 25.2V delivers long run time and continuous cleaning of even large areas.

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  • BOLT™ ION competes based on meeting critical consumer needs and features without compromising great cleaning performance. It delivers superiority over competitive units in the areas which consumers value most including: • Pulls dirt and debris away from edges and corners • Removes the debris that other machines can't pick up • Cleans the entire home on a single charge • Charges quickly and is always ready to use • Extended cleaning reach

  • The product design, colors, materials and surface finish give the perception of power and distinguish the unique aspects of the range and BISSELL brand at the point of purchase and in the home. Across the range, the actual in-use experience delivers intuitive ease of use, maneuverability, and ability to easily reach and clean around the furniture in the home. Tactile materials, colour options and quality of finish were all important considerations to complement the user experience.

  • The flexible product platform provides multiple performance and budget options. Unique and novel features differentiate Bolt™ Ion from others including: * EdgeReach Technology - removes dirt from edges and corners that other Stick Vacs just can't reach. * 2-way Folding Handle - a simple pull of a trigger the handle flexes forward or backward to easily clean under furniture and for compact storage when the job is done. It combines with a swivel joint at the foot to easily maneuver around and under furniture. * Fingertip Controls - simple and intuitive all controls are activated electronically for on/off, variable speed, brush roll activation and EdgeReach side suction technology.

  • The user is someone who has limited time but wants to get a better clean in the time available. The most time consuming areas are all the areas that are not the middle of the floor - along baseboards, under furniture, on stairs and on other surfaces above the floor that create big challenges. Bolt™ Ion assists by delivering multiple features in one product to enable a deeper clean as a part of a quick cleaning routine.